At the beginning of the Young Enterprise Competition, the team came together and discussed what issues were important to them as individuals. It was clearly shown, that most of the team were currently or had been affected with mental welling being. They decided to prepare a questionnaire to find out the wide spread issue amongst Bayside and Westside Schools. From their primary research they found out that this is common amongst students, stemming from a variety of factors including pressure from extracurricular activities, social situations, personal problems and many more! Therefore, as a group they searched for a product that targeted the issue and aided people's well being. They have done individual research and presenting their ideas. They decided collectively that the idea of volcanic rock bracelets which were designed to diffuse essential oils were the best idea proposed.
‘’Mental well being affects people of all ages and genders giving us a
wide range of potential customers whilst also being useful, portable and an
aesthetically pleasing product.’’
Zen Vitality's aim is to create awareness and to aid well being in society. It convey's the message that it is safe to openly speak about your mental state. The business has been posting a lot about mental health and well being using different social medias platforms in order to create awareness and to make it become a regular and acceptable topic of conversation. From their primary another factor they found out they found out that individual’s mental well being was not comfortably discussed as it should be, therefore they provide
a comfortable environment for their customers to be aware that they should be
able to seek help if needed without hesitation. The company has been trying to
use as minimal plastic as possible and keeping all their products eco-friendly
to not only to keep our customers healthy but our environment too.
The team brainstormed words that convey their
main message. They decided to go through with the name Zen as it reflects a
peaceful state of mind. However, they
also implemented the idea that their message is important and common in society
and so, added the word vitality in order to represent the importance of this
issue in society.
Zen Vitality consists of eight individuals who,
although work together, remain in their own individual key roles in order to
keep the business going smoothly. The Managing Director, Amy Avellano, oversees
all the actions taking place and has a pivotal role in decision making.
Assisting the Managing Director, is Mairead Sheriff supporting the managing
director in anything that is required.
Mairead is also the Chief of Operations overseeing all actions made by
the marketing, sales and operation teams. Kellayanne Rutherford assists the
Chief of Operations when ordering products from their suppliers. The face of
the business, Grace Davis and Kate Benitez, complete the m marketing team,
controlling all social media platforms.
Emma Wood and Chelsie Victor are in the sales team. They focus on receiving and dispatching all
orders as well as main communications with customers. Sofia Camporese, Secretary and Chief of
Finance, communicates with other businesses as well as overseeing all actions
made by the Finance Team. Chelsie Victor
and Kellyanne Rutherford receive all the income and calculate all financial
aspects.
‘’Zen Vitality is participating
in the annual Young Enterprise competition. Although, for us this business is
becoming more than a competition but an opportunity to strengthen our
understandings of the matter surrounding mental well being’’
All bracelets are priced at £11. Our essential oils are priced £4 to £7 depending on the scent you like and purpose you would like to fulfill
All their products are available to purchase on their website!
Make sure you follow them on social media too!
Also be sure to follow me on my social media for upcoming blogs etc
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